About the Author: Brian Hernandez

Founder and Chief Storyteller | Phalanx Outreach Solutions

Brian Hernandez

At Phalanx Outreach Solutions, we’re not a typical marketing vendor; we’re a driving force on a mission to reshape the workforce development landscape, one story at a time. What sets us apart as the ultimate outreach partner for businesses and workforce development organizations is our profound expertise in the field, an award-winning track record, and an unwavering dedication to creative storytelling. Our services encompass a wide spectrum, ranging from communications consultancy to content creation, delivered through a collaborative, customized approach.

Our commitment is fortified by an in-depth understanding of the pressing national need to address the aging workforce and fill the middle skills gap through certifications and skills development. National data underscores the urgency of this endeavor, and it is echoed in the Department of Labor’s Training and Employment Guidance Letter No. 03-23, which addresses the necessity of effective and targeted outreach to communicate the value of the workforce system to job seekers and employers. DOL is urging organizations like yours to elevate your marketing efforts to better connect with employers and residents in each community.

Our Why:
Empowering Workforce Development Initiatives

Our journey commences with a resounding ‘why.’ We firmly believe in the catalytic power of storytelling to bring about change. This conviction forms the bedrock of our approach, as we dedicate ourselves to workforce development. We recognize that every narrative holds the potential to create profound impacts, understanding that workforce development transcends mere skills and training; it’s about the individuals and their unique journeys.

We feel that workforce development is the key to uplifting communities, connecting our neighbors with sustainable careers, and improving the lives of their families. It’s not just about employment; it’s about creating pathways to success, enhancing the well-being of individuals and their communities. Our ‘why’ is to empower these individuals and the organizations supporting them through the art of creative storytelling, as we believe that by doing so, we are contributing to the greater good and the prosperity of society.

Our How:
A Collaborative Approach to Storytelling

What truly distinguishes us is our ‘how.’ We offer a collaborative and customized approach, recognizing that one-size-fits-all solutions fall short. We invest the time to comprehend your unique goals and objectives, fostering a collaborative dialogue that charts the path to your success. Our approach encompasses:

  • Communications Consultancy: We expertly guide your paid, earned, shared, and owned media (PESO) endeavors in the ever-evolving media landscape.
  • Strategy Development: We work alongside you to define your goals, identify target audiences, craft key messages, and select the most effective communication channels, recognizing that a meticulously crafted strategy is the cornerstone of compelling storytelling.
  • Content Creation: Our in-house team excels in content creation and video production, breathing life into your narrative, whether it’s a standalone project or an expansive campaign.

Our What:
Transforming Workforce Development through Creative Storytelling

At the core of our ‘what’ lies not just content creation, but the crafting of deeply human-focused narratives that resonate deeply with your audience, strengthening advocacy within your community and extending far beyond its borders. Through storytelling, we are not just creating stories; we’re diligently tracking and illustrating the Return On Investment (ROI) you bring to your region.

Our approach is steeped in the wisdom of Joseph Campbell’s “The Hero’s Journey,” where your communities, its industries, and its employers take center stage as the heroes. We view workforce development organizations as the conveners, the mentors, and the guides, empowering and uplifting these heroes to thrive.

In the spirit of the Hero’s Journey, we understand the call to adventure, the trials and tribulations your communities and industries face, and the ultimate transformation they can achieve. The stories we craft are the epic tales of their resilience, innovation, and success, inspiring action and uniting your community in a common purpose.

Just as Campbell emphasized the hero’s journey as a universal human experience, we see the journey of your community and its industries as a powerful narrative that connects with people on a fundamental level. We stand by Carl Jung’s belief that “The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.” Through our storytelling, we ignite the reactions that lead to transformation, as your heroes and workforce development organizations come together to shape a better future.

With Phalanx Outreach Solutions, your stories transcend the ordinary; they become the catalyst for change, the rallying cry for unity, and the proof of the ROI your region deserves. We stand out with an approach deeply rooted in an extensive understanding of workforce development objectives, and our unwavering commitment to a collaborative approach to storytelling. We firmly believe in avoiding one-size-fits-all solutions, taking the time to fully grasp your unique goals, objectives, and challenges.

Hand in hand, we work with you to craft strategies that are tailored precisely to your needs. Instead of merely posting content, we specialize in identifying narratives and content pathways that intricately align with your mission and drive intended results with your target audience. Our impressive track record in workforce outreach and communication underscore the transformative potential of storytelling.

Phalanx Outreach Solutions is your dedicated partner on a journey to shape the future of workforce development. Our ‘why’ is deeply rooted in our dedication to empowering individuals and organizations through the transformative power of storytelling, solidified by a national understanding of the pressing need for skilled workers and targeted outreach. Our ‘how’ is marked by a collaborative, customized approach to ensure that your unique story resonates far and wide. Our ‘what’ is a living testament to our ability to revolutionize workforce development through the art of creative storytelling.

Join us on this remarkable journey. With Phalanx Outreach Solutions by your side, you’ll unlock the untapped potential of your story, and together, we’ll be at the forefront of shaping the future of workforce development, one story at a time.

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